MASTERCLASS SERIES: The Power of Personal Branding For Veterinary Professionals
You may have already started building your personal brand and might be looking to connect with like-minded individuals in this space to build a network which can create opportunities for each other as well as help gain recognition from industry leaders …
The Masterclass Series The Power of Personal Branding For Veterinary Professionals aims to make you a more valuable member to any business in the Veterinary Industry by teaching you how to:
- Develop and implement your personal branding strategy
- Build your One Page business plan that will help you achieve your career goals
- How to create your marketing plan and grow your social media presence
- Build customer relationship online that translates into paying clients
- Attract the type of clients you want to bring into your business or attract the kind of job offers you want that pays well and supports a work life balance
- Create and grow multiple income sources in your career or business
- Promote innovative services in your practice that can impress your clients
- Establish a crisis management team for your practice to be prepared for emergencies
- Build and implement your 3 or 5-year strategic plan to envision your career path
- Do a competitor analysis through 10 Competitor Analysis templates to understand where you stand among your competition in the market
- 10 Customer Personas that will help understand your clients better and fine tune your services to ensure customer delight is achieved
- Improve your personal brand visibility by writing for publications like VPNextGen
- Get a guest spot on the Vet Chat With Us podcast to build your personal brand
- Use the Weekly Group Coaching to get the most value from the course
Meet the experts
What you will learn:
The Masterclass Series will comprise of the following modules covering various areas of Personal Branding for Veterinary Professionals.
Module 1: The Power of Personal Branding for Veterinary Professionals - How to Create and Display Authority Within the Veterinary Space.
- The First Steps To Creating Your Branding Strategy?
- Positioning Your Personal Brand.
- The Personal Branding Blueprint
- The Power of a Great Brand Name
- How To Design Your Logo and Tagline For Your Veterinary Business
Module 2: Are You Weary or Worried about Unkind Reviews? Build a Powerful Personal Brand that Attracts Loyal Clients in 5 Simple Steps.
- 10 Steps To The Success of a Credible Personal Brand
- The Veterinary Business Branding Process
- Prioritizing Your Personal Branding Goals
- Aligning Your Mission, Vision, and Personal Brand Identity
- Including Personal Branding In Your Business & Action Plans
- Personal Branding Budgeting Realities
- Taking Ownership of Your Personal Brand
- The Veterinary Business Personal Branding Journey
- Using Social Media To Grow Into A Personality Brand- Facebook, Instagram, YouTube, TikTok, Pinterest, LinkedIn, Blogging, and Podcasting
- Branding Your Hobby into A Side Hustle
- Strategies To Grow Your Personal Brand And It’s Authority
- The Importance of Analytics For Your Personal Brand’s Growth
- Taking Action When Bad Things Happen To Good Brands
- The Best Offence is a Great Defence
- Planning For Brand Threats and Missed Steps
- Acting with Speed, Calm, Consistency and Unwavering Client Focus
- Silence Isn't Golden In A Crisis- You Must Act Wisely
- How To Pick Up The Pieces Post-Crisis
Added Bonuses
Facebook Live Check-in with the course instructor
Course Forum
Weekly group coaching session
Course Workbook
Prize giveaways
Weekly check-in with VPNextGen Associate