Academy

Advanced Online Course: The Power Of Personal Branding in the Veterinary Field

with Earlyn Sharpe and Nicole LaForest


Advanced Online Course: The Power Of Personal Branding in the Veterinary Field

4-hours Online Course

 

How Veterinary students and professionals leverage the digital tools of today to display their expertise and create opportunities that they may not know existed

Personal branding has never been more important than it is today for veterinarians and veterinary professionals. With the increasing popularization of social and digital media, there are, to put it mildly, so many brands out there. It has never been easier to create a platform and gain a successful following. But that means there is even more competition. As a result of this, branding is essential.

The veterinarian world is constantly evolving, and keeping up with the trends is the only way to stay relevant to serve your clients. Who would think that veterinarians would have telemedicine to service their clients and, most importantly, that their clients would comply with this type of service for their pets with such ease in most cases. The pandemic hit us unexpectedly, and we had to conform to a new normal to survive. Now, much of that new normal is here to stay.

Personal branding is for everyone, regardless of the business type or industry. When you think about some of the biggest and most successful brands today, you also think of the people behind them. And naturally, the feelings and impressions you obtain about these entrepreneurs influence your perception of their work. It is becoming no different in the veterinarian world. Although you went to school to become a veterinarian or veterinary professional, you are an entrepreneur if you decide to start your own business. Personal branding is also pivotal if you choose not to become a business owner. You want your clients to be loyal to you. For these reasons, with the massive shift in your industry, personal branding is a lifeline for veterinarians and veterinary professionals in the Vet field.

No one is immune or exempt from the effects of branding, so you need to be ahead of the game, in control of your branding and how the world and clients perceive it.

Module 3: Building Your Personal Brand Online, Step by Step via Instagram, Facebook, LinkedIn, Pinterest, and YouTube.

Module 4: Avoid These Destructive Common Mistakes – What Every Veterinarian and Veterinary Professional Must Know to Succeed in Building Their Brand.

 

At the end of this advanced online course, the students will be able:

  • To distinguish the difference between branding & personal branding and apply the strategies correctly to start or advance their brand online.
  • To develop the first 3 steps to creating your branding strategy.
  • To know and apply the 5 keys to the success of a credible brand: confidence, courage, audience, authenticity, and consistency.
  • Choose the social media channels that will best benefit your personal brand.
  • Strategies to grow your personal brand and authority.
  • Start their own personal brand online and develop an Online Digital CV.

Course Expert: Earlyn Sharpe

Earlyn has been an educator and entrepreneur since 1998. Her career in education has spanned most grade levels and roles in public education, such as administrator, teacher, counsellor, curriculum designer, director of pedagogy, and associate director of education. Learn more

Course Expert: Nicole LaForest

Nicole LaForest is a locum licensed veterinary technician in the Greater Seattle Area and has over 11 years of experience working in veterinary medicine, 8 years of that time in specialty medicine. Learn more

No longer are we anonymous. We are all online. Having a personal brand controls the narrative about who you are and what you stand for. As a veterinarian or veterinary professional, it allows you to remove the barrier between you and your clients. When done correctly, it is an easy way to present yourself to your clients and give them that space to interact with you online.

  • Currently utilizing social media and online platforms without getting the traction or results you want
  • Trying to build your personal brand but feeling lost on how to stand out while dealing self doubt and comparison
  • Feeling anxious about putting yourself and your content online
  • Having trouble finding the time to prioritize your online efforts
  • Want to earn an income through your brand but unclear on what steps to take to get there
  • You want to utilize online platforms and social media to help you reach your goals

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Advanced Online Course Outline

Module 1: The Power of Personal Branding for Veterinary Professionals – How to Create and Display Authority Within the Veterinary Space.

Module 2: Are You Weary or Worried about Unkind Reviews? Build a Powerful Personal Brand that Attracts Loyal Clients in 5 Simple Steps.

Module 3: Building Your Personal Brand Online, Step by Step via Instagram, Facebook, LinkedIn, Pinterest, and YouTube.

Module 4: Avoid These Destructive Common Mistakes – What Every Veterinarian and Veterinary Professional Must Know to Succeed in Building Their Brand.

 

At the end of this advanced online course, the students will be able:

  • To distinguish the difference between branding & personal branding and apply the strategies correctly to start or advance their brand online.
  • To develop the first 3 steps to creating your branding strategy.
  • To know and apply the 5 keys to the success of a credible brand: confidence, courage, audience, authenticity, and consistency.
  • Choose the social media channels that will best benefit your personal brand.
  • Strategies to grow your personal brand and authority.
  • Start their own personal brand online and develop an Online Digital CV.

Advanced Online Course: The Power of Personal Branding in the Veterinary Field

USD $29.99

Course Expert: Earlyn Sharpe

Earlyn has been an educator and entrepreneur since 1998. Her career in education has spanned most grade levels and roles in public education, such as administrator, teacher, counsellor, curriculum designer, director of pedagogy, and associate director of education. Learn more

Course Expert: Nicole LaForest

Nicole LaForest is a locum licensed veterinary technician in the Greater Seattle Area and has over 11 years of experience working in veterinary medicine, 8 years of that time in specialty medicine. Learn more

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No longer are we anonymous. We are all online. Having a personal brand controls the narrative about who you are and what you stand for. As a veterinarian or veterinary professional, it allows you to remove the barrier between you and your clients. When done correctly, it is an easy way to present yourself to your clients and give them that space to interact with you online.

  • Currently utilizing social media and online platforms without getting the traction or results you want
  • Trying to build your personal brand but feeling lost on how to stand out while dealing self doubt and comparison
  • Feeling anxious about putting yourself and your content online
  • Having trouble finding the time to prioritize your online efforts
  • Want to earn an income through your brand but unclear on what steps to take to get there
  • You want to utilize online platforms and social media to help you reach your goals

[/vc_column_text]

Advanced Online Course Outline


Module 1: The Power of Personal Branding for Veterinary Professionals – How to Create and Display Authority Within the Veterinary Space.


Module 2: Are You Weary or Worried about Unkind Reviews? Build a Powerful Personal Brand that Attracts Loyal Clients in 5 Simple Steps.


Module 3: Building Your Personal Brand Online, Step by Step via Instagram, Facebook, LinkedIn, Pinterest, and YouTube.

Module 4: Avoid These Destructive Common Mistakes – What Every Veterinarian and Veterinary Professional Must Know to Succeed in Building Their Brand.

 

At the end of this advanced online course, the students will be able:

  • To distinguish the difference between branding & personal branding and apply the strategies correctly to start or advance their brand online.
  • To develop the first 3 steps to creating your branding strategy.
  • To know and apply the 5 keys to the success of a credible brand: confidence, courage, audience, authenticity, and consistency.
  • Choose the social media channels that will best benefit your personal brand.
  • Strategies to grow your personal brand and authority.
  • Start their own personal brand online and develop an Online Digital CV.

Advanced Online Course: The Power of Personal Branding in the Veterinary Field

USD $29.99

Course Expert: Earlyn Sharpe

Earlyn has been an educator and entrepreneur since 1998. Her career in education has spanned most grade levels and roles in public education, such as administrator, teacher, counsellor, curriculum designer, director of pedagogy, and associate director of education. Learn more

Course Expert: Nicole LaForest

Nicole LaForest is a locum licensed veterinary technician in the Greater Seattle Area and has over 11 years of experience working in veterinary medicine, 8 years of that time in specialty medicine. Learn more

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