Advanced Online Course: The Power Of Personal Branding in the Veterinary Field

with Earlyn Sharpe and Nicole LaForest

Advanced Online Course: The Power Of Personal Branding in the Veterinary Field


4-hours Online Course


Learn how veterinary students and professionals brand themselves online to establish their expertise and create opportunities.

Personal branding has never been more important than it is today for veterinarians and veterinary professionals. Building your personal brand online means building your reputation, establishing yourself as an authority figure within the industry and creating opportunities you may have not thought to be possible. Understanding how to reach your chosen clientele, how portray yourself online within each platform and how strategize your marketing are all key parts of branding.

With the increasing popularization of social and digital media, there are, to put it mildly, so many brands out there. It has never been easier to create a platform and gain a successful following. But that means there is even more competition. As a result of this, understating branding is essential.

Personal branding is also pivotal if you choose not to become a business owner. You want your clients to be loyal to you. For these reasons, with the massive shift in your industry, personal branding is a powerful tool for Veterinarians and veterinary professionals in the vet field.

No one is immune or exempt from the effects of branding, so you need to be ahead of the game, in control of your branding and how the world and clients perceive it.

Course Outline

Module 1: The Power of Personal Branding for Veterinary Professionals – How to Create and Display Authority Within the Veterinary Space.

Module 2: Are You Weary or Worried about Unkind Reviews? Build a Powerful Personal Brand that Attracts Loyal Clients in 5 Simple Steps.

Module 3: Building Your Personal Brand Online, Step by Step via Instagram, Facebook, LinkedIn, Pinterest, and YouTube.

Module 4: Avoid These Destructive Common Mistakes – What Every Veterinarian and Veterinary Professional Must Know to Succeed in Building Their Brand.

Learning Outcomes:

At the end of this advanced online course, the students will be able to:

  • Distinguish the difference between branding & personal branding and apply the strategies correctly to start or advance their brand online
  • Develop the first 3 steps to creating your branding strategy
  • Understand and apply the 5 keys to the success of a credible brand: confidence, courage, audience, authenticity, and consistency
  • Choose the social media channels that will best benefit your personal brand
  • Develop strategies to grow their personal brand and establish their authority
  • Start their own personal brand online and develop an Online Digital CV

Course Expert: Earlyn Sharpe

Earlyn has been an educator and entrepreneur since 1998. Her career in education has spanned most grade levels and roles in public education, such as administrator, teacher, counsellor, curriculum designer, director of pedagogy, and associate director of education. Learn more

Course Expert: Nicole LaForest

Nicole LaForest is a locum licensed veterinary technician in the Greater Seattle Area and has over 11 years of experience working in veterinary medicine, 8 years of that time in specialty medicine. Learn more


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