Online Course: 7 Keys to Build a Powerful Personal Brand in the Veterinary Space

90-minute Online Course

The Secrets of “How to Market Yourself in the Veterinary Field”

The world is changing, with your reputation and authority relying heavily on your online presence. Consequently, the veterinary field is no different. If you want to build awareness to yourself as a professional or to your veterinary business, you must create, build, or re-brand your brand!

Now that you have decided that you want to develop your personal brand, you will find that an abundance of information exists regarding the concept of branding. With an overwhelming amount of information knowing what to first focus on whether you’re starting your brand or rebranding can be stressful. But, by focusing on the seven key elements of branding, you can build a powerful and successful brand.

There are several elements to a powerful personal brand: message, loyal audience, quality content, consistency, courage, authenticity, and monitoring your progress, which leads to you living your brand, which is every person in branding’s ultimate dream. These seven keys to success will help you build a powerful personal brand.

Having a personal brand controls the narrative about who you are and what you stand for. As a veterinarian or veterinary professional, it allows you to remove the barrier between you and your clients. When done correctly, it is an easy way to present yourself to your clients and give them that space to interact with you on

The course is comprised of approximately 70 minutes of educational learning material and 20 minutes worth of workbook exercises.

Course Outline

• Lesson 1: Foundation – Start Building Your Mindset
• Lesson 2: Brand Message and Purpose
• Lesson 3: Defining and Reaching Your Target Audience
• Lesson 4: The Importance of Authenticity
• Lesson 5: Being Content Savvy
• Lesson 6: Consistency is Queen!
• Lesson 7: How to Avoid Letting Fear Stop you From Succeeding

Learning Outcomes

At the end of this online course students will be able to:

• Create a social media strategy for their brand
• Develop their brand message
• Create their ideal client’s persona